Google how does it work

Other pages are discovered when Google follows a link from a known page to a new page. Still other pages are discovered when a website owner submits a list of pages a sitemap for Google to crawl. If you're using a managed web host, such as Wix or Blogger, they might tell Google to crawl any updated or new pages that you make.

Once Google discovers a page URL, it visits, or crawls , the page to find out what's on it. Google renders the page and analyzes both the text and non-text content and overall visual layout to decide where it can appear in Search results.

The better that Google can understand your site, the better we can match it to people who are looking for your content.

After a page is discovered, Google tries to understand what the page is about. This process is called indexing. Google analyzes the content of the page, catalogs images and video files embedded on the page, and otherwise tries to understand the page. This information is stored in the Google index , a huge database stored in many computers. Pandu Nayak has been with the company for more than 14 years and is now the vice president for search. Google's search engine is a powerful tool, but the internet is a big place.

It's sometimes hard to find what you're looking for. Nayak and many others throughout the company work with the idea that getting you what you're after — figuring out what you want — is their responsibility, no matter what you type into the search bar. They study language and intent, incorporate machine learning and artificial intelligence and note every search that is undertaken, all in an effort to make it easier on the user.

Nayak has gone through the implementation of spell correction, and the synonym finder, and universal search, which gives users not only web pages that they may be looking for, but photos, videos and more.

When he joined the company, he like many others thought Google worked astoundingly well. But as expectations for the search engine — and the company — have grown, expectations have changed. Or converted. We want to be able to find ways to understand what it is you're looking for All that said, Google can help narrow down what you're looking for with specialized searches. You can browse through different categories that pertain to your keywords, including:.

For example, if you search for the term " Planet Earth " in the news category, the results will include only news articles that contain those keywords. Like all search engines, Google uses a special algorithm to determine its search results. While Google shares some facts about its algorithm, the specifics are a company secret. This helps Google remain competitive with other search engines and reduces the chance of someone finding out how to abuse the system.

Google uses automated programs called spiders or crawlers , just like most search engines, to help generate its search results. Over time, Google has made mobile-friendliness a bigger part of its algorithm, to the point where today, even if the user is searching from a desktop, mobile-friendliness affects the ranking of search results.

Voice search, for instance, is gaining momentum. Users tend to word search queries differently for voice search than when entering text — verbal queries tend to be expressed as questions. Today, organic results are formatted in a number of ways including answer boxes, rich results, Knowledge Graphs, Local Packs, Image Packs, and much more.

Users can see results from Twitter, results that isolate video and images — the variety goes on and on. The answer will bring up a whole series of additional questions that may pose significant challenges:. If you are looking for help with these or other questions, contact us now or call Skip to main content. Navigation Link. How Does Google Work? Among these techniques are: Submitting a sitemap to Google Making site navigation simple and clearly labeled Making site URLs as simple and intuitive as possible Using robots.

Serving Results For Google, the rubber meets the road when search engine users submit a query. How the Google algorithm works. How does Google SEO work? It changes constantly. How does Google work?